Company founder Victor Mireles is a second-generation graphic artist, whose father set a high standard for craftsmanship and creativity as a master printer. From an early age working in the family business, Mireles Printing Company, Victor learned to be multi-disciplined in the graphic arts, from letterpress to lithographic processes in the early years to digital imaging today.

Always a student of design, he studied not only under his father's apprenticeship, but in the sage tutelage of other mentors as Dr. Carl Hertzog, world renowned designer and Dr. Robert Massey, celebrated artist and educator. In 1976, Victor became creative director of Helen of Troy Corporation where he plied his talents and honed his skills marketing Vidal Sassoon products until 1990, when he accepted a position as Vice President/Creative Director for Conair/Cuisinarts Corporation in Connecticut. There he built one of the nation's first and most advanced computer-aided design production in-house departments, trimming costs and preparation time of more than three thousand projects a year.

Upon returning to El Paso, he founded Mireles & Company to bring this new brand of creative services to his hometown, where you will find him today.